HPTDC Steps Up Delhi Outreach, Woos Big Bankers for Corporate Tourism Push
Shimla/Delhi | May 20, 2025
In a smart move to turn around its sagging fortunes, the Himachal Pradesh Tourism Development Corporation (HPTDC) ramped up its corporate marketing campaign by hosting a strategic meet with top Public Sector Banks at Himachal Bhawan, New Delhi.
The meet showcased HPTDC’s extensive hotel network, adventure tourism offerings, and curated corporate travel packages — aimed at forging long-term partnerships and MoUs to promote employee tourism.
Senior officials from SBI, PNB, Canara Bank, Indian Bank, UCO Bank, Punjab & Sind Bank, Indian Overseas Bank, Union Bank of India, and Oil India Ltd attended the meet.
HPTDC’s presentation, led by GM Anil Taneja, received strong interest from the bankers, who lauded the state’s potential as a cost-effective corporate travel destination.
Resident Commissioner Meera Mohanty, IAS, and Managing Director Dr. Rajiv Kumar, IAS, underlined HPTDC’s renewed metro focus and its push to position Himachal as the go-to hub for business retreats and employee wellness tours.
With partnerships in the pipeline, HPTDC’s metro-centred marketing blitz is fast emerging as a turnaround blueprint.
HPTDC Bets Big on Corporate Tourism to Revive Fortunes — PSUs, Bankers in the Net
In a strategic pivot to pull HPTDC out of its financial slump, the corporation has launched an aggressive corporate outreach in metros, targeting both Public Sector Undertakings (PSUs) and top banks across India.
Over two high-stakes meetings held Monday rece at Himachal Bhawan in New Delhi, HPTDC pitched tailor-made hospitality packages to senior officials of major PSUs and leading public sector banks.
From ONGC, GAIL and Oil India Ltd to SBI, PNB, Canara Bank, UCO Bank and Indian Overseas Bank, the response has been encouraging — with discussions for MoUs already underway.
The corporation presented its mix of luxury hotels, budget stays, and adventure tourism facilities across Himachal, aiming to tap into the corporate travel, training, and employee wellness segment.
Behind this focused drive is a clear strategy: monetise HPTDC’s idle capacities and diversify clientele. With metro-centric branding, HPTDC is now positioning Himachal as the next big thing in offbeat, cost-effective corporate tourism.
If the leads mature into institutional tie-ups, it could breathe new life into the cash-strapped tourism body — and offer a blueprint for other hill states.
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